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Dariusz Ciesielski
7 strategies to recover abandoned shopping carts
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Hello, guys. Hi, everyone. Hey, hey, Eslava. Hey, guys. It's good to see you. We are pretty excited to have you here. Today, I'm not sure where you're from, so it's up to you guys. Please drop us information if you can hear us, if you can see us, and also where you're from. Yes, we can. Great. That sounds cool. Where you guys from and also what industry you're working at right now. This will be definitely very important for us, right, Viktor? Awesome, yes. I'm not sure where you're from, but we're here for you. Awesome. Yes, absolutely. We want to have an open discussion today as interactive as possible, so let us know where you're from.
I'm super, super curious to see people all over the world. I know we have a lot of people registered for this event, so I'm quite excited, so I'll tell you the truth, because I know we have a lot of things to share with you today. So, yes, let us know where you're from, the industry you're working in. Nice. So, we are east to west, Philippines to US, so it's great, guys. Cool, cool. We're going to wait still maybe one more minute for everyone to join this webinar, and we're going to kick off.
We have quite a lot of things to say today from our experience working with our customers, so definitely something cool that you should be waiting for. We are about to start. Viktor, what else? Questions. You want to mention about questions? Yeah, definitely. So, like I said, as interactive as possible, we're going to have a Q&A in the end, so please drop your questions in the Q&A mode. You can switch from chat to Q&A, right? You can drop your questions there, and we're going to cover as many as possible in the end of the session. Cool. That's fine. Cool. Okay, guys, so everyone is here.
We are pretty excited to share our knowledge, and here today, the reason why we're here is because everyone would like to grow, not just to survive, but grow. So we're going to talk about seven strategies to recover abandoned shopping carts. However, Viktor, is this just one webinar from the series, or maybe there will be something more here? So, yeah, we have prepared a series. We have plenty of episodes to follow up on this one. Today, we're going to talk about recovering abandoned carts because, well, it's one of the most important revenue-wise tactics when it comes to e-commerce businesses. But we do have a couple of things prepared for you when it comes to upsells, cross-sells, product recommendations.
So stay tuned. Follow us because there's a lot of data to share with you and a lot of best practices. Yes, and the reason why we're here is the goal for everyone here is to not survive but grow. But the reason why we are here and we prepared this series is like our current situation when it comes to business, right? Inflation, crisis. Maybe you would like to do some entry, Viktor, on that. Yeah, definitely. It seems like the crazy times are not coming to an end, you know, and it's definitely a tough time when it comes to business. We all know how, you know, the US and not only, you know, we're impacted by these things.
But I want to say that, you know, despite inflation and economic crisis and stuff like this, the e-commerce space continues to grow. And there are a couple of reasons behind this. Well, first of all, starting with the pandemic, we all seen that digital transformation, right, with businesses shifting operations online and driving e-commerce growth. Obviously, when you think about the consumer side, it's convenient, right, to browse, compare, purchase from the comfort of your own home. At the same time, businesses have, you know, expanded their customer base beyond borders. We're talking about global reach. And let's face it, it's more cost effective for them, you know, lower operational costs compared to traditional brick and mortar stores.
And last but not least, across all stats websites, we can see that, you know, mobile shopping is booming. There are more and more people with mobile devices, and that's the way to, you know, to do this. So what is telling us? What this everything is telling us about industry? Would you like to add something more about maybe e-commerce and trends? Absolutely. Yeah, I'm happy you brought this up. So we you can see guys here, a breakdown per industries. And as you can see, we're in 2023, a little bit under a billion dollars in revenue, right? So you can see the trend, how it's looking. There is definitely the pie on the table is getting bigger and bigger.
And we are here to make sure you're taking as much as possible from the table. Yeah, not leaving, not even the crumbs. Yes. And as we mentioned before, the reason is not to survive, but grow. So definitely right now in this specific time when it's, you know, difficult and stuff to get the customer, this is exactly when this is exactly the right time to actually fight for this customer. Make sure once it's on your website, because today when I talk about, of course, e-commerce, he is there, he stays there and you're going to create value of your store and of course, increase your numbers.
However, what we would like to do right now, because we haven't done it yet, is an introduction. And of course, today I would like to introduce you my colleague, Victor. And Victor, tell us a bit more about your experience, why it's worth to bear with us for another 45 minutes. We're going to talk about agenda soon. Thank you so much, Suavo. Thank you. Yeah, my name is Victor. I'm from Romania.
I've been in marketing for over, for a bit over five years and a big part of the conversations of my, you know, my day-to-day conversation with the partners, clients was part of e-commerce, right? So I've learned a lot during these five years and together with Suavo, we prepared everything we got when it comes to best practices. So Suavo, my pleasure to introduce you. Great. You already cut my name because it's the convenient way, because my name is Suavo Mircewikowski, but you can just call me please Suavo. Actually, you know, I work with e-commerce customers for, you know, around five years.
I met already almost 500 different teams and together with my experience and, you know, brainstorming, we helped out more than 150 of them to make sure they're going to increase sales. And together with Victor, we combine our knowledge and experience with customers to make sure we're going to give you great examples how to grow. However, a little bit more about agenda before we're going to go straight away to practical part is how long it's going to take us. The webinar will take around 45 minutes plus Q&A session. So guys, remember on the right hand side, you have a chat and drop questions if you have some. The webinar will be recorded.
So for everyone who is usually asking for that, yes, it will be recorded. And will we answer the questions? Yes, of course, at the end of this. However, you know, as we mentioned, the main goal is to talk about seven strategies to recover abandoned shopping carts. However, before we're going to go to that part, we would like to talk a little bit more about statistics and numbers and reasons why actually people are doing this. So the first big one is almost 70%. That's the average indicator of online shopping cart abandoned in 2023.
So sometimes when you speak with some brands, they say, I don't know, I have strategy, but I'm not sure if it's maybe the good time to do it. If it's worth it. Yes, 70% is right there. So as Victor mentioned, it's a pie, piece of pie that you can just take. It's something that you're missing out. And definitely looking at our strategies, it will increase yourself. So this is the 70% you want to take. However, what are the main reasons why people are actually doing this and we don't have any impact on it? Victor, would you like to tell us a bit more about those reasons? Definitely. There are points of friction in the customer journey.
So if we go into the next slide, we can see, first of all, well, it's about cost, the shipping. But there are plenty of ways of integrating that shipping fee in the product price. So just creating the account, I was actually surprised because I thought this is going to be the number one reason. It's a terrible practice to make it mandatory for me to create an account. If you guys can integrate somehow to let me sign in via Google or Facebook or anything like that to remove friction as much as possible from products, I shouldn't have more than three clicks to payment.
Of course, there are plenty other things like delivery too slow and I don't trust the website with my credit card. Those are more operational things that you can definitely look into because you could prevent those abandoned carts. But we are here to talk to you about how you can treat if you already are losing potential orders due to cart abandonment, you're in the right place. So stay tuned. Exactly. And some of the like, I think most of the strategies that we've prepared are actually answers for something that you might even not been thinking about. However, first of all, we're going to give you a few examples looking at the market and our customers.
If it's worth to recover those abandoned carts. So we have example number one. This one of our customers where this is online shop and the average order value is one hundred US dollars. So number of abandoned carts in a month is approximately five thousand. Just to make it easier, we then we put five thousand. So if you can recover 20 percent of those recover of those abandoned carts, then you can get back one thousand orders and this within the month. So together, the value of recovered purchases per month is one hundred thousand dollars. However, annually, it's one. It's more than one million dollars. I'm not sure what you do.
What's your market? What is brand? However, giving you one million dollars is quite right. However, another example, different market, different industry where the average order is fifty dollars. Number of abandoned carts in a month is thirty thousand. So we have larger numbers. However, look at the order value. Carts recovered is 10 percent. So it is giving us three thousand orders. And again, multiplying this, we got one hundred fifty US dollars per month recovered from abandoned cart. And annually, this is giving us one point eight million dollars. Victor, if you could have it or would you take it? Absolutely. Like what kind of question is this? Obviously, I will take it. Guys, just a small note from my side.
It's very important to keep in mind that for this kind of numbers, you need to have all the integration set up properly, all the tracking. It's very important to be able to identify the abandoned cart. Right. So our clients are very well set in this perspective. It's a note that we need to say. Right. It's very important to make to be sure that technicalities are covered and you're tracking everything. Exactly. And on average, 70 percent of orders are abandoned and good automation is able to get back 30 percent of them. So it's total of 21 percent of orders. So as you see in the one is 10 percent, cars recovered. And the second one is 20 percent.
So we're going high and we're going up with the average, but it's definitely possible. So, guys, we talk about, you know, the crisis, about theory. However, everyone is here to put it in a practice. So we are going to jump in to scenarios that will set the scenarios to recover abandoned shopping cart. Victor, would you like to start? Absolutely. Yeah, let's go. Like I was actually waiting for this part because when you talk about million dollars, you know, let's see. Let's see. How do we get that? So, you know, if you can go with the slides, please. A simple reminder, it's basically the first and most important step. Right.
Everybody has to, you know, has to be able to identify the fact that the cart was abandoned and to send that first message. Ninety four percent of market, you know, professionals, customers agree that personalization is essential. So not only a reminder, but the personalized reminder and hopefully something that goes beyond, hey, first name. Right. This is the most simple form of personalization. But as you can see here, it also includes the product or the service that was about right to show to the audience, to the contact, to the subscriber that we pay attention. Right. It's an opportunity to make a good impression as a brand. It's a reciprocity. Reciprocity. People will pay attention as well.
And this is how you create that good customer experience. Yes. And, you know, just to add a little bit on the top of that, what Victor said is, you know, we have people which are very like, you know, we have attendees on our webinar, people that haven't done it yet. So they know where to start. And this is definitely most important thing to do. So just start it, make it simple, just personalize it, because this is a trampoline for your success. And this is entry level for the next strategies that we're going to talk about. So definitely this is very important.
And I think just a summary, you know, guys, if you don't do it, just do it. However, what are three key points that you should take from the first, which is basic one. So Victor. Yeah. So timing is everything. Of course, it depends from industry to industry, from vertical to vertical. But as we see in average, to send the first reminder as soon as possible. Why? Because in the non-digital world, a lot of things can happen. You can get a phone call from your wife. You can, you know, your dog can start barking that he wants outside. So send the reminder as soon as possible, right? While their intent is still fresh.
Now, another thing you can do is to have an attention grabbing subject line and mention that product. OK, so not just, hey, Victor, hey, Victor, here's that pair of Nikes that you've been wanting for a while. Right. So once they open the email, the first thing they hit with their eyes is that brand new pair of shoes that you've been browsing for the last couple of days, weeks. Right. So to include the image of the abandoned product that was left in the cart. Yeah. And the implementation is very easy. If you want to start very basic with first name, just put JavaScript code on your website and link it with any software that is marketing automation related.
If you want to go a little bit more advanced with personalization, if it's Shopify, Magento, PrestaShop, WooCommerce or any other, you need Quick Widget and it's also done. However, that is the first strategy for people who haven't done it yet because as we mentioned, this is just a start. However, we're going to jump into second, which is share reviews from other customers, which is social proof. What is very important here is 67% of Internet users are giving opinions on online shopping. This is very important because this is how you can build trust of your brand on the market.
And what also is cool here when it comes to reviews, usually when you go to restaurant, you ask for your friends if they've been there, if they've done review, if it's worth to go there. So definitely we are looking at the reviews and for us, the success is very important. However, Viktor, I think here you have a little bit more experience than I have because you definitely like those reviews. What are you going to tell us about customer reviews and social proof? A little bit more. Go on. Yeah, definitely. I mean, you were just starting to say about how word of mouth is very, very important. And this is the word of mouth of e-commerce world.
So when I see that across many campaigns, the difference between the first email with reviews and without reviews, and we can see a very, very big impact. You can see that the click to open rate is pretty much the same, but the reminder email with opinions with reviews has almost double conversion rate. Right. So it's very important to be able to read a relatable review where you can see that, you know, somebody else is satisfied with the product, happy with the purchase. It's very important. I think it's one of the most powerful strategies when it comes to first reminders.
Yes, I agree with you because usually, of course, there are some different factors based on what product I'm trying to buy. I usually wait for someone to approach me with this kind of maybe a review for starting. However, the first thing I do is I Google it. I Google company. I see the product reviews. And this is something that is clicking me on when it comes to making decisions. So guys, definitely worth it. However, this is not like product review is not the only thing that you can implement within the strategy because there are also trust budgets.
So trust budgets, if you are, you know, if you have secure ordering, if you guarantee the money back, if you have, you know, 100 percent satisfaction guarantee or easy returns, these are the budgets that you can also share. You can share it on your website. However, you can also share it nearby the call to action, which is in abandoned car recovery to make sure people also trust you and looking at the trust, not only reviews, but budgets. They will make a decision to buy something extra. Victor, anything on the top of trust budgets? Are we going next? You put it very well. I think we, you know, process 90 percent through our eyes.
So the visual is very important and to be able to see right next to that button that will take you to the payment, you know, that we offer 30 days, you know, money back or secured website. I think it's very, very important to have it. Yeah. Cool. Right. And the last thing here also is product ratings. You know, guys, you can collect them from your website. They don't have to be dynamic. If you will just put it in abandoned car recovery, just, you know, even the random customer reviews, it will again build trust when it comes to customer decision making process, because as mentioned before, looking at statistics for 67 percent of them, it actually matters.
So remember, this is something that you can also combine with maybe some other strategies that we're going to talk about in a minute. Guys, that's point number two. So look at reviews, gain them and use them to make sure you can increase your abandoned car recovery. Point number three is FOMO. FOMO, FOMO, Victor, what is FOMO? Like, you know, we have some people here. I'm not sure who is familiar with this FOMO, FOMO. Yeah, it's all over the place. I see it in LinkedIn as this acronym, you know, and there are actually a lot of people asking about it. So it's an acronym, like I said, it stands for fear of missing out.
And I think it's a very, you know, psychological effect. But that makes a lot of sense when it comes to e-commerce world. There are a couple of things when we say about fear of missing out. So the first one will basically be around limited stock. You might be missing out because the product is going very fast. It's a hot product. We are low on stock. You're going to miss it. Right. So by knowing that you added in your cart, we're going to tell you about this. The second thing is the expiring discount. This is a very simple strategy that creates a sense of urgency, right, of scarcity.
I gave you 10%, 20%, 30% in this case, but it's going to expire. You have it only for today. So first come, first serve. You know, I think it's a simple and a very, very effective strategy. You can also display it in subject lines, right. You can get this information even before, you know, opening the email. Obviously, this will push you to open it, to take action if you really want that product. So fear of missing out. It's something that you need to try out. I know that it's not very well, not very widely used. So it's definitely something you should look into. Yes.
This is second strategy actually that we talk about, but it also works for me. I'm kind of the person that is, you know, mostly I'm doing some stuff, you know, that should be planned. Just on the, you know, last minute. I'm kind of last minute guy, you know, and sometimes when I get this email or SMS, you know, remember we are, you know, the hour offer is expiring. I'm like, okay, cool. Right now this creates my sense of urgency. And again, this one works for me as good as also reviews, but definitely something that you need to touch on.
However, this is not the only way of using FOMO just to, you know, recover your abandoned cars because you can use it everywhere. First of all, when customers are on your website, you can pull the banner that is counting to the end of maybe, you know, some promotion. Also, you can use pop-up, which will be also counting time to the end of promotion or maybe to get some freebie, whatever it is. If it's gated content, if it's, you know, any discount, we're going to talk about discount. However, this creates sense of urgency. So remember, this is very important strategy when it comes to customers.
Use FOMO to make sure you create sense of urgency and combining this with personalization and product reviews and other strategies we're going to talk about right now. Definitely will increase our sales. Victor, FOMO is done, I guess, right? I think, yeah, I think, yeah. So you were mentioning in emails on the website in pop-ups and speaking of pop-ups, I think we have something when you look at this, what a coincidence. We have something which is, I think, very, very important as well. Pop-ups are, you know, a very simple tool of capturing bouncing traffic, of putting forward an offer that, you know, you have one, one specific category or for even a specific product.
Basically, what happens is that you have to plan, to be strategic regarding timing, right? So implementing exit intent to capture visitors' attention that they're about to leave the website, right? This is a pivotal moment when visitors might be open to a last minute incentive. It's important to have a compelling copy, right? Create urgency value. Don't miss out on your card to grab attention for some or something like this or unlock 15% now or maybe it's valid only for 24 hours, right? So it's another opportunity for you to put forward your offer. However, there is an important other side of this pop-up.
And I'm sure you all know about that moment when you enter a website and you allow the cookies and you close the pop-up, you close an ad, you close another pop-up. Avoid bombarding users with the same pop-up. If you have the possibility, and I'm sure there are a lot of tools out there, try to schedule them. Set the frequency, right? To just ensure a positive user experience. Basically, that's the king nowadays. Yeah, that's it. And you know, guys, there are many tools that will allow you to show different pop-ups to people who are anonymous to you to make sure that you're going to collect those email addresses and they will become your subscriber.
And it's important to grow your list and use this exit pop-up for that reason. I think numbers have to speak here because let's imagine that you have 100,000 visitors monthly on your e-commerce store. What's happening? Good lead generation strategy should convert up to 10% of your, sorry, on average, 10% of your traffic. So they will become your subscribers. So here in the annual, when you talk about annual out numbers, this is giving you 120,000 subscribers. So imagine 32K will start shopping with you and 70% of them will also at this stage abandon the cart. And if we will restore just 10% of them. So remember, the average is 70% is dropping up to 30%.
Out of this 30%, we can get back. So here we are low in the number to 10%. It's still 3200 orders. And if we say this is $50, so the $50 is actually average order value. If you're going to multiply it during the year, this is giving you $160,000 annually. And again, this is something that you have, but maybe you wouldn't if you didn't put this pop-up on your website. However, this is something important, definitely for anonymous subscribers. But also you can use the same tool to create different pop-ups that are for people who are coming back to your online store.
So, you know, different dynamic pop-up for users, different pop-ups for people who are coming back to make sure you control your budget. You give this discount for people with certain reason to become your subscriber. And this in long term will help you to build lifetime value and also average order value. Because about our techniques we're going to talk about in a minute. Victor, I think the next point, which is offer a discount or something free should be going straight away, do you? Absolutely. Yeah, this is a very debatable topic. You know, I've been hearing a lot of opinions about it. And, you know, there are a lot of ways to go about that.
Basically, what I think is the most important when it comes to discounts is to segment your audience. Because different segments of your audience have different values for you as a business. Right. So if you start segmentation based on past behavior, purchase history, engagement level, right, you will have different, you will have some sort of dynamic discount. Right. However, I think it's important by sending non discounted reminders to those who abandoned carts recently. And as time passes, to introduce mild incentives like free shipping or small discount rights to gradually reengage. So tired discounts, I think it's an important way to look at this.
Because, again, not everybody, you know, for example, I'm a VIP customer and I'm getting the same 10 percent as a first time customer. Right. There are plenty of ways to go about this. Exclusive VIP discounts. So you can reward loyal customers with exclusive discounts through personalized abandoned cart recovery emails. You can highlight their past purchase history, thank them for continued support and so on and so forth by offering a unique discount. Also something, and with this I will pass it to you, I've seen something very interesting, which is a post purchase incentive. So you can basically include a discount or promotion in the post purchase thank you email to encourage repeat business.
It can be a code that you can use it yourself or share it with your family and friends. Obviously, make it time limited so it can be valid for seven days. And just like that, you're, you know, increasing your, you're increasing your revenue. What do you think, Swavo? Am I missing anything here? I think, you know, you explained pretty well what is important, but you need to start from your e-commerce platform. First of all, you need to generate those codes, which can be dynamic or can be just one code for everyone. You can set some limits like how many codes you would like to have.
And usually software platforms should also inform you that, you know, you are you are getting to the limit of your discount code. So something that definitely you need to control. We also prepared a few examples how to use those discounts, a few of our customers or other customers from the market. Check this out here. We have free shipping. So, you know, looking at the one slide we mentioned before, so reasons why people are actually the reasons why people are leaving your store. Abandoning cart is your shipping is too expensive.
And if you know that looking at your competitors that you might be having this, you know, problem, try with free shipping because this can be, you know, you need setting points for people to make sure they're going to finish this. However, you know, just to sum it up, you know, there are different ways how to use this discount code. However, first one Victor talked about is gradual incentives. Would you like to expand here a little bit more or we should think let's just sum it up? So, yeah, you know, just to sum it up, basically segmenting your audience by, you know, purchase history. It definitely has an impact on your revenue. Right.
Because if I was already your customer, you know, I'm more likely to buy than a new customer. So you can gradually offer incentives based on purchase history, based on past behavior. I think it's very important. Yeah. So, you know, for someone who is doing this very first time, let's focus on just giving maybe a discount. That's it. You can decide if it's maybe, you know, percentage of the order of its fixed fee or this free shipping. And then you can go, you know, combine. You can play with the code. Sometimes you may start with the first message when it comes to abandoned cart recovery.
Sometimes you might wait until third or fourth, you know, test it, try it out, see where exactly it works for you the best. And as Victor mentioned, first purchase. So after someone has done it already to make sure your lifetime value of customer is growing, make sure you can also try it. However, you know, what is happening sometimes is I'm getting this question, you know, when having a call with the customer as people, you know, asking me, OK, but can I afford the discount? Can I afford it? This is a classic. It's a classic. This is a classic. And, you know, guys, of course, you know, everyone is in different in right now.
We have people from all over the world, different industries, and everyone is having different margin on the product. Right. So this is the case when you can definitely use when you have high margin on the product, because that's definitely where it's worth it. You know, we we based our calculation of one of our customers who is working with us. And this example, you know, guys, to answer this question the way can you afford to not give a discount? So, for example, monthly, usually on average is, you know, it's in this e-commerce shop, there are 10,000 orders.
So if in this case we had one hundred dollars as the average order value, that in total is giving us one million. And this is monthly. OK, this is, you know, sales down here. If you give five percent of this on a discount code for first order or any maybe, you know, any order depends on your strategy. Average order value is actually dropping to ninety five dollars. But looking at that numbers, we help them to increase sales by 10 percent. So eleven thousand orders times ninety five dollars is actually giving one million and forty five thousand dollars monthly.
And when we talk about annual numbers, the profit is more is, you know, it's more than half a million of dollars. And again, are you able to give a like a can I afford to give a discount? Victor, can you afford it if I would give you five hundred K? So during this time, I already set up my discounts on my shop. It's already done. You cannot you cannot not do it. Right. So this is definitely something in this 10 percent increase in sales. I think it's even a more big number. It can even be higher than this. Obviously, you need to play with this again.
Dynamic discounts for different segments of audience. I think the profit can be even higher than this. Definitely. And, you know, guys, you know, it's always up to you. It depends on your margin. If it's, you know, it can afford that. I believe everyone can just think smart how we can do it. So generate your codes and link it with marketing automation platform. Control the budget to make sure that you get it in the, you know, for the for the right customers in the right time and at the right stage of their actually customer journey. So that's it. And, guys, let's go to the second part, which is remarketing.
Victor, would you like to tell us a little bit more about remarketing? Sure, sure. Remarketing, I guess nowadays it should be a standard for each e-commerce shop, because it's just another opportunity for you to put your brand in front of your audience in different channels. Right. Website. But how much time do I spend there? A couple of minutes. After this, I'm back on scrolling Facebook or Instagram or whatever. Right. On websites, on in display ads, you can you can show yourself. So generally, I think here also segmentation is very important because you can segment your abandoned cart audience based on specific products or categories. Right.
This allows you for highly targeted, personalized campaigns when it comes to remarketing campaigns. You can create custom retargeting lists based on behavior, time spent on websites, specific pages we visited, stuff like that. Right. Very, very important, I think, is to use dynamic ads. Those are basically displaying the exact products that people left in their carts. And it's a level of personalization that, you know, might seem simple or basic, but this is boosting conversion rates significantly. OK. Another thing is that you have this multi-channel approach. Right. So you can get you can reach your audience wherever they are. Yeah. Display ads, social media platforms, email and even SMS.
Also, there is another thing that I want to say here. Like I mentioned in pop-ups, there is a thing called ad fatigue. OK. Frequency. How many times I will see the ads is influencing my decision. OK. So of course, it's all based on the buying cycle. But make sure that you set the frequency cap to control how often users see your ads to just prevent this fatigue. And one last, but not least, I've bought a pair of shoes like last week. I'm still seeing the ads. I don't understand how people don't exclude, you know, you cannot see a segment with people who purchased that.
Like especially if you're paying for impressions or, you know, stuff like that, you're just burning money because I already bought it. Right. So you have the possibility to exclude converted customers or a recent purchaser from your remarketing campaigns just to be sure that they're pointing to the right audience. Yeah. And I'm guessing that, you know, by implementing this practices, you'll be able to effectively recover abandoned cards and just guide the users back to complete the purchase. Yeah, it's important because we are trying to recover this abandoned card via an email. This is the like so far we talk about an email.
We're going to talk about some other communication channels in this very soon. But, you know, remember that once you finish your communication via an email, you can still use different communication channels because I believe and stats will tell us a lot. People spend more time reading Facebook and Instagram and social media rather than emails. But we're going to talk about other examples, too. However, if you have good marketing tool, you will be able to start with an email or even further. And then if you cannot get it back with this email, then you can get with remarketing. However, right now, guys, you know, we are more than halfway through.
Remember on the right hand side, you have Q&A mode. So if you have any questions, remember to drop us because we are going a little bit more advanced. And, you know, looking at what we prepared, we started with very basic strategies that everyone can implement. Now we're going more, more advanced for people who definitely would like to go further. And that's why we have right now number seven. So it suggests more options. So I believe for everyone who is doing online shopping, you've seen online. Online recommendations or email recommendations and definitely giving people more possibilities will definitely give you better results.
On average, if you are using recommendations, you can increase your sales up to 50 to 20 percent. Amazon is using recommendations and this is guaranteeing them approximately around 35 percent of sales. So this is definitely a good number. And looking at other statistics, right now, 91 percent of customers are saying that if I'm going to get something, you know, recommended, I will be more likely to come back and do shopping and shop in this. And again, so, you know, what are the best examples here? We showed you basically with we told you a little bit more about statistics.
However, this is one example that you can definitely use in your e-commerce when you are when you have products that are that has that they got some expiring date that use. Once someone abandoned cart, you can use products from you can use products that they have in their online store. And also you can put products that also people other view online. So they are in, you know, they have very similar customer journey and looking at your products in the basket and your journey. These are the things that we recommend for you. And this is the very this is very important and very common strategy.
So one people that you've seen last time together with abandoned cart and also people other also view or recommended for you. It doesn't matter how you want to call it. This is usually configured. The second one is also on site. So first of all, if you implement recommendation on your main page, which might be bestseller. Also, it can be products that you seen last time here or, you know, picked for you recommended for you straight away. This can decrease your bounce rate on your website by 50 percent. But, you know, and remember, this is just bounce rate. We are on the very beginning.
If someone is on your website, they are looking at the product, you can show them these are the products that that, you know, sounds like my looks also interesting for you. And also these are products that you can use from these are the products that you can buy from the same category. So, again, giving people possibilities on site and in email or in their basket. These are the things that will increase. You know, first of all, new leads on your website because people will see that the content is more personalized, more recommendation. Bounce rate will drop. More subscribers you can get. Second of all, remind, remind, repeat.
If they will buy first time and you're going to increase average order value on site, then more personalized content that will come back to you. So send another recommendations after purchase to make sure they will come back with products that people also bought. And, you know, in general, if you will increase on your website and email average order value, then also looking at this recommendation model, you will increase lifetime value. So, you know, in short term, you have a higher average order value, but in long term, you can just multiply it. People will be staying for you definitely longer and you have advantage over your competition.
So I think, you know, having this recommendation models on site and also in emails will help you grow. Victor, do you think we need to say something more at this stage? I just want to say that it's just another opportunity to make a good impression as a brand. I actually recently experienced this. I bought a bike and they, you know, simply recommended me some gloves and some thing to put air in my tires and stuff like this. And those are things that I needed. Actually about gloves, I haven't even thinking. I was not even thinking about it.
So, you know, generally if you go with, you know, let's say you're buying for $200, I'm already there. I trust you as a brand. Why not recommend me a product of 20, 40, 50 dollars? Because I'm already in a point where I trust you. I'm ready to pay, you know, so it's a very good opportunity to increase the average order value and eventually the other way. Definitely. Exactly. Yes, yes. And, you know, imagine if you will increase average order value by, you know, everyone can do this calculation.
If AOV will be increased by even, you know, 10 percent and we're looking at lifetime value, a customer, you know, instead of spending like doing shopping with you for 12 months, they will do it for 15 or 16 months. It's still another, you know, four months of revenue that you wouldn't have without investing in such kind of recommendation tool. So, no, there are plenty of them. However, definitely worth trying. But guys, the point here that we want to say is again, they are basic stuff that you can do, but also more advanced.
And there are, you know, many different tools that you can use it for the advanced for people who would like to do even more on the top of that. We prepared something extra like with we we we we I'm not sure if we remember we said this on the very beginning that there is extra for people who will stay with us until the end. So this is the first bonus that we have because it's not seven strategies, but we have eight strategies for you to recover your abandoned car. And now we have combined communication channels.
So, guys, we put together all seven strategies that we include that in our presentation and we combine it because definitely all of them can be done in one place. It depends on the industry. It depends on the market. You can combine those strategies, but this is how it may looks like. So let's say we're going to start from the very beginning of the journey. So customers are visiting your online store. They are on the website. And even before they sign up, they are navigating, they are navigating, they are building up the average product. They have best sellers product recommended for you, et cetera, et cetera.
And what is happening is the basket is already there. However, they are leaving the website. So what you do, you bang them with the pop up with is with, for example, free shipping that will help them to make a decision to sign up for a for the newsletter, become your subscriber and take advantage of the code. And what is happening? They put the discount code and there is some distraction. The phone is, you know, the phone, they pick up the phone, they forgot about it and they left. And what is happening? Two hours left. You are sending them an abandoned car recovery with email already with products that are in their basket.
But also we are bringing up other products that people also liked. People viewed, people bought. These are recommended for you. So straight away you are trying to get it back with personalized content. And what is happening after one day, they didn't finish the order. So what you do, you try different communication channel, for example, SMS, and you are sending specific link to the basket because those communication channels might be combined. They are back in. They are back in the in the shop, but still they didn't finish the order. But maybe they added one product and they increase average order value by 5 percent. Right. It's still good.
If you're going to count it, you know, multiply by amount of orders. What is happening? They still left it. They still don't want to finish this. So what you do, you send web push. So this is another communication channel. And, you know, web push on average has got 30 to 40 percent open rates. So again, very popular communication channel. And this is already third one that we combined. Right. And we are trying to get them back here again with discount code, maybe 5 percent. So if it's worth, let's see what is happening. They are they came back. We sent them recommendation and they finished the order.
However, is this the end, Victor? Is this the end of the journey? It's definitely not. I'm just curious, guys. Drop in drop one in chat if you're using SMS for recovering abandoned cards and a tool for web push. I'm actually curious to see what we have tonight with us. It's it's it's definitely something that will, you know, combining the combining the channels to have a multi-channel campaign is something that will set you apart. As Suava said in the beginning, we started with, you know, strategies, tactics that are a little bit more common. People are aware about it. Maybe not 100 percent are implementing it, but it's something there.
Well, if you put them all together, I can promise you that you will be in at least the top 30 percent of the market. It's not a very well, you know, sedimented strategy. And in the end, you unify the customer journey. Right. You ensure consistency in your messaging, in your branding and obviously the user experience. Right. As your as your as as as your brand, you provide a good user experience. Now, obviously, you can, you know, run cross channel. You can go with the Omni device and stuff like this. But it's all about testing, testing, optimization, continuously test different combination of channels.
You can go email, SMS, social media or the other way around. There is no silver bullet. The thing is that you have many channels to put your brand in front of your audience and finding the secret sauce. It's all about investing, iteration and optimization. Right. Yes, definitely. And important thing here to also focus on is your own customer journey, because we know we gave you eight strategies, how you can implement that in your store to make sure you can recover this. However, if your basket is cashing after 12 hours, you will not implement it. So now, first of all, think about your customer journey.
So how long do they need to, you know, make to build up the basket and make an order if they need if they usually do it within 12 hours or 12 days? Because for some industries, FMCG is usually, you know, it's happening quite quickly. However, I have cases I've been speaking with customers. They sell they actually sell food for animals, but like, you know, like horses, cows, et cetera. And, you know, on average, it takes almost 20 days to build the basket for the customer. So if they would start sending them reminders after two hours, they'd be like, crazy, what's going on? Right. I still have, you know, I know what I'm doing. Don't worry.
So, you know, first of all, test it. Look at your customer journey. Make sure you have the right platform. And of course, that's where you can start on and think about strategy. So today we prepared seven. However, eight is extra. So one sent personal reminder. This is the easiest one to implement. Usually you just need the JavaScript code and link it to your website with any tool. And it's definitely very easy to implement. Second one reviews testimonial and social proof. Again, it doesn't have to be dynamic. If you take some screens, you have quite nice product design.
Put it in your emails to make sure the social proof is working for your abandoned car recovery. FOMO. FOMO, FOMO, FOMO. As Victor said, if you're missing out, definitely something to use in your abandoned car recovery. And remember, not only there, because you can combine it with other tools to make sure you're going to increase your, for example, lead generation, which is point number four. And these are pop ups. Another thing where you can what you can implement. Point number five, offer a discount or something free. Remember, it can be fixed fee. It can be free delivery if you think you can do it better than competitors.
Or maybe this can be a person of the order. User marketing, suggest more options and combine communication channels. Guys, eight quite big strategies. As we know, we know who is our audience. We know that people are from other countries. Some of you are on the basic level. Some of you are doing some of it, but maybe you would like to do more. And remember, you are not alone. And this is another bonus for everyone who like to get some knowledge and talk in theory. However, for people who would like to put it in practice, we have something extra. But Victor, it's up to you. I'm going to leave it to you.
You need to make sure people going to get it. So we have a lot of information. Awesome. I cannot believe it. It's a wrap, almost in time. I just want to say that you guys might think that this is a lot of work for recovering abandoned cards. But the key is to just have a proper setup with your automation, make sure integrations work. And of course, the social media integrations are running smoothly. Yeah, you have to invest a couple of hours in setting this up. But when you do the math, you'll see it's well worth it. And it doesn't require an army of marketers anymore.
You don't need three, four softwares anymore to do this. And I just hope we convinced you, at least some of you guys, to say goodbye to the traditional you forgot something in your basket email and explore a little bit more creative ways of interacting with your customer base. Now, for questions, feedback, or perhaps you would like to run a test, I think this is what Svavo was mentioning about. We have something which is called MaxPilot. It's a risk-free proof of concept, guys. We essentially assign you a dedicated team. We create an environment for you and we get to work. We simply need a timeline, some goals, some objectives that you would like to test.
And we are happy to help. We are happy to play it out for you. Yes, guys. So definitely. What is MaxPilot? So if you would like to put it in practice, because you are not sure if you can do it, if your team is able to do it, that's why we are here for you. So what is MaxPilot? This is 30 days of full access to getResponseMax. So our definitely tailored to e-commerce product that will help you to increase your sales. You are getting dedicated product expert support that will listen about your strategy and will make sure we'll implement the right solution for your industry.
You will be having a kick-off call about the strategy. We're going to do this together with our team to make sure that we definitely understand each other and you have the right time and tools to try to getResponse and those seven strategies. Maybe one of them, maybe all of them. We'll see. Marketing automation know-how. So with this dedicated support, you will have definitely time to have some conversations, meetings, basically brainstorming to make sure that you get the most of it. The test, which is very important, is 100% free and you will get also support by email channel.
And if you would like to sign up for this MaxPilot on the top of the webinar, you see MaxPilot's risk-free proof of concept. So what you need to do is you need to click there and sign up to landing page, drop us an email and we're going to contact you directly soon. And we're going to talk about the pilot to make sure we're going to adjust it to your strategy and help you to increase sales. Victor, would you like to add something for this MaxPilot? I think you put it very well. Guys, it's risk-free. You're going to get not only the software, but our know-how.
And we have people here working for more than 10 years. We've seen a lot of projects. We've seen a lot of best practices and we're more than happy to share it with you. Click the link, sign up or reach out directly to me or Swavo on LinkedIn. We're one click away and happy to take you for a spin. Great. And guys, that's it from us. Thank you very much for bearing with us. We gave you eight strategies, but as we mentioned at the very beginning, Q&A session at the end.
So we're going to switch to Q&A mode and try to look out for some questions that may come up during the session. And I see that guys, we don't have. . . Oh, no, actually we have some questions here. Right there. They just came in. Okay, let's pick them up. So we have Sarah. Sarah is asking here, is it hard to implement these tools on my website? I'm having Shopify and e-commerce. Actually, it's a good question. You know, it also depends what version of e-commerce platform and what kind of platform you're using. And what kind of support we have from your side.
However, we actually in GetResponse, we have a widget to Shopify and e-commerce. So what you need to do is an account. You definitely get response and widget. You link it, put the JavaScript code on the website, and that's it. And from that part, we are able to recover your abandoned card. So I'm not sure if it's easy for you or not, but I think, you know, even though you haven't done it yet, because I believe you asked this question, a few days and we can get your abandoned cards back. Victor, would you like to pick some other questions here? Sure. I can see the next one.
It's pretty much similar to what Sarah was asking. How long does it take to implement the tracking for recovering abandoned cards? It's just a matter of a few clicks, really. If you have your integration set up, the same JavaScript that Swavo mentioned, just put it on your website. And as simple as this, you'll be able to identify the people that abandoned your card. That's right. That's right. I also picked another question. So does GetResponse have a video tutorial on how to set that up? I'm not exactly sure what we mean by set that up. We definitely we've got some help materials on our GetResponse. com website.
But we didn't put all our strategies right there. So if you are thinking exactly about those strategies that we've been talking about, and if there are some video tutorials, no, we don't. But if you click on the button on the top, then we can get in touch with you and implement some of those strategies. So make sure you do it. And does it work for e-learning websites? Yes, e-learning is a big site. We have very big. . . Definitely we are on this market, right? Globally, we helped a lot e-learning companies to also help them recover abandoned cards because some of them are maybe universities. But for others, those days, e-learning is very popular. Products are digitalized.
So it's definitely much easier to use product feed and get them back. And again, numbers are quite well. Victor, anything extra? I see we have another question from Arthur. How about plans that you offer? Are there only long-term contracts available? So we offer. . . we have plenty of offers. You can run with our self-service solutions or we have our dedicated solution where you can opt in for monthly contracts or yearly contracts. So there are not only long-term contracts. We're quite flexible when it comes to this and happy to put together a custom offer. Arthur, click the button above. Try it out now and send us your details.
We're going to reach out and we're going to put it together. Yes, and remember guys, this pilot is for everyone. There is no commitment. It's for free. So as you see, we are quite flexible. So definitely you need to take advantage of it. And guys, we had all. . . I think we answered all of those questions. So thank you very much for being with us up till the end. That's everything from us today. Right in the time, 45 minutes plus 15 for answering. So that's it. But as we mentioned on the very beginning, it's a cycle of webinars. We finished the first one. So how to, of course, grow.
But the next one is happening on 12th of September at 7 p. m. CEST time. It will be also Victor and Hubert Otrowski. And they will be talking about AI product recommendations. So guys, be there. Soon you will receive also a recording and another email to remind you about this webinar. And be there. Be with me, not with me, but with Victor. So again, thank you very much for today. That's me, Sławiecki, Victor. Victor, thank you so much guys and hope to see you in the next one. I hope it's going to be as exciting as this one. Thank you so much. Thanks, guys. Thank you so much. Ciao. Thank you. .
S K R Y B O T
Skrybot. 2023, Video transcriptions from YouTube
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