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Would you take this gold bar in exchange for buying a house? How about this phone? A new car maybe? It might seem absurd, but these were just some of the actual incentives being offered to Chinese home buyers in 2023. Property developers, such as the gold bar-giving HuaFatianFu, were forced to get creative as they became increasingly desperate to attract sales. Stories like these were just the tip of the iceberg in a crisis that involved hundreds of billions of dollars in developer debt, trillions of dollars in local government debt, and at least tens of millions of empty apartments. China's real estate market is relatively young, only a few decades old. And that's because private property didn't really exist in the country until the 1980s.
When the People's Republic of China was founded in 1949, the communist state did away with private land ownership, saying it belonged to the Chinese citizens as a whole. Homes were instead allocated to residents in cities through a socialist welfare housing system. When China began to open up and reform its economy in the late 1970s, there were virtually no private homeowners in the country. But that was about to change. China's economic experiments in the 1980s were largely successful. Its citizens began to make good money from the businesses they were setting up, and its cities began to grow as more people migrated from rural areas.
But there wasn't enough housing to accommodate this influx, so the state began to make housing reforms. In 1988, it began to privatize and commercialize public housing, offering tenants the opportunity to buy their units at very low prices. In 1998, the government announced the end of public housing altogether. Whilst back in 1979, virtually no one owned their home in China, now 80 to 90 percent of households own their homes, with more than 20 percent of households owning more than one home. So where did it all go wrong? Let's see how the property market works in China. Like any market, the price of real estate is driven by supply and demand. When supply is high and demand is low, prices fall.
When supply is low and demand is high, prices rise. External elements like inflation, government policies and interest rates can all upset this balance. But China is still a communist country, so the state owns the land these cities are being built upon. In its 1988 reforms, however, the government detached land usage from land ownership, and gave what it called land use rights to local governments. This enabled municipalities to rezone land for commercial use. Then they could sell land use rights to private and state-owned enterprises at a profit. These enterprises then sold on the rights in a leasehold model to homebuyers.
This proved to be an incredibly lucrative source of revenue for local governments, negating the need for property taxes in China, unlike most countries. Many economists agree that the seed for the housing crisis was planted then, in 1994. And that was the year Beijing decided to overhaul its entire tax system. The economy was growing, and the central government wanted a bigger cut. So it made tax reforms that helped the state take in a lot more money. But it was at the expense of local governments. At the same time, municipalities were being given ambitious growth targets, but no longer had the tax revenue it had used to fund social services.
And so they were encouraged to increase revenue from land use sales. Thankfully for China's cities, there was massive demand for these 70-year leases. 150 million Chinese citizens moved into urban areas in the 1990s, and they all needed housing. Profits from selling land shot up and began to make a huge share of local budgets. In 2010, for instance, land convenience revenue made up nearly 70% of local revenues. As a result, municipalities became increasingly dependent on a euphoric housing market. And so the construction boom was born. Property development helped fuel China and the world's economic growth for 30 years.
By some estimates, property in China was worth $60 trillion at its peak, making it the biggest asset class in the world. And property developers were getting extremely rich in the process, including one you've probably heard of. China's Evergrande. Evergrande. Evergrande. Evergrande. Evergrande. Founded in 1996 by Rui Ka-yan, Evergrande was one of the many real estate companies that blew up alongside the property boom, as well as others such as Country Garden, Banker and Sunac. In most parts of the world, prospective home buyers don't purchase their property outright. They instead put up a percentage of the property price, known as a down payment or a deposit, while the rest is covered by a bank.
The buyer must then pay the bank back with interest over time. But in the Chinese housing system, it's common to require buyers to advance a large part of the sum to property developers before they even start building. This provided developers with loads of interest-free financing, which companies like Evergrande use to fund new projects. This is well and good as long as property prices keep going up and people trust the system. And that's what they did. Property quickly became Chinese citizens' investment vehicle of choice over alternatives such as the stock market.
The state's economic stimulus in 2008 and an order to state banks to extend credit helped bolster Chinese demand for home ownership, with some citizens buying their second, third or even fourth home. Globally, investors piled in as well because they saw Chinese property as a safe investment, assuming the state would never let the sector fail. And developers leaned into this too. Evergrande, for instance, had an entire holding company based out of the Cayman Islands, dedicated to raising finances outside of China. This led to a massive property bubble with speculation, price rises and uncontrollable debt. A property bubble happens when there is an increase in housing demand for limited supply.
Low interest rates, cheap credit and lowered standards for credit repayment are some of the conditions that can entertain the demand. But when the demand has been met or one of the conditions is curbed, prices eventually decrease, leading the bubble to burst. Chinese President Xi Jinping, who was elected in March 2013, didn't like what was happening in the property market. In a speech in 2017, he declared, We must not forget that housing is for living, not for speculation. It was a mantra he would return to often and policy began to follow suit. The biggest of these was the Three Red Lines policy in 2020.
In an effort to curb unsustainable borrowing, Beijing essentially capped the amount of debt property developers could have. Evergrande and several other private property developers failed to meet the Red Lines criteria and as a result could not contract more debt to fund their ongoing projects. This meant they didn't have the funds to finish off the properties that already sold. It's a disaster. The government engineered this on purpose because they were concerned that there was a bubble, which of course there is. So this is not a surprise that this is going to happen in this way it's turning out. Now the issue is the sell side keeps pushing this idea of a stimulus or some sort of magic bullet.
There is no magic bullet. The property bubble had been exposed and began to deflate. But government policy wasn't the only thing cooling down the market. Demand was dropping off too. Cities were no longer seeing an influx in new residents. In fact, millions of people chose to leave urban areas and return home after the Covid-19 pandemic. A few factors were at play here. Young Chinese were facing the worst job crisis in decades and that lack of stable income delayed home ownership. In addition, affordability or house price to income ratio in China was amongst the worst in the world. The average price for a property in Shanghai in 2024 was 48 times higher than the average annual salary.
In comparison, a Parisian would need 17 times their income to afford a place and a New Yorker 11 times. China's population is rapidly aging too. The WHO estimated that by 2040, nearly 30% of the Chinese population would be over 60 years old. Whilst this will create demand for services, the demand for housing will decline alongside population numbers. At the end of 2023, home prices in China dropped to their lowest point in nearly a decade and with them, investors' confidence. The government and developers have tried to manage the crisis by selling off assets, liquidating businesses and providing emergency loans as well as seeking alternative ways to fund the state. As of January 2024, the sector still had $8.
9 trillion in outstanding debt. Real estate represented 25 to 30% of China's GDP, making it a core component of the Chinese economy. And as the globe's second largest, China's next step to control the crisis won't just be watched by its citizens. The world will be watching too. .